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6 Must-Read Books for Commercial Real Estate Agents

The commercial real estate industry is one of the largest and most profitable globally. But as a newcomer to the sector, you would undoubtedly find it tough to know where to begin. As you can imagine, there is so much to learn about this vast industry that it could be overwhelming for those just starting.

Here is a compiled list of six must-read books for anyone looking to start commercial real estate. Each book offers a unique perspective on what it takes to become a successful agent and outlines the many different career paths you can take. From getting your license to pitching clients, these books will prepare you for every step of the way.

1. "How to Win Friends & Influence People" by Dale Carnegie

Written by the legendary Dale Carnegie, this timeless classic has been around for over 75 years, but it remains just as relevant today. Many consider it the ultimate guide to thriving in business, and we couldn't agree more. As you begin your journey into commercial real estate, this book will teach you how to think about your relationships with your coworkers and clients. 

By the end of this book, you will know how to network and build rapport with others. This hugely popular title has sold more than 30 million copies since its initial release, and it is the perfect starting point.

2. "The Little Red Book of Selling: 12.5 Principles of Sales Greatness" by Jeffrey Gitomer

If you prefer a modern approach, this book by Jeffrey Gitomer is an excellent starting point. Gitomer has distilled 12 critical principles from his years in the industry that will help you sell more effectively. In addition, his no-nonsense writing style is easy to understand, even for first-time readers. 

In addition, this book will teach you how to effectively network and find success in the commercial real estate industry. Besides, you will also learn to build trust with your clients and become an effective communicator.

3. "The Millionaire Real Estate Agent: It's Not About The Money" by Gary Keller

An excellent read for those looking to start their own business, The Millionaire Real Estate Agent by Gary Keller is based on his years of experience in real estate. This book offers an alternative perspective to the "typical" millionaire book. Instead of bragging about his great wealth, Keller focuses on teaching you how to grow your own business and what it takes to build a sustainable career. 

As you read this book, you will gain an insight into the mind of a successful agent and learn the many reasons why they have been so successful.

4. "Atomic Habits" by James Clear

This book by James Clear is a valuable addition to any library. Whether you're just starting in commercial real estate or you have been in the industry for years, this book is sure to offer something new. Clear takes the reader on a fascinating journey through his own life and explains how small changes in your daily life can result in extraordinary results. 

Clear argues that small habits and routines dictate how we live our lives and outlines the science behind what motivates us. This book is a fantastic addition to your library and is packed with great insights. If you are looking for answers, this book is sure to deliver on all fronts.

5. "Confessions of a Real Estate Entrepreneur" by Jeff Greenberg

Next on our list is a book that will help you understand what it's like to become your boss in commercial real estate. Written by industry veteran Jeff Greenberg, this book provides readers with an in-depth look at what it takes to build a successful agency. You will learn what it takes to recruit talent, launch new ventures, and even how to grow your portfolio. 

This book is all about promoting entrepreneurial thinking and will set you on the fast track to success. This book outlines the many opportunities you can pursue and offers a rare glimpse into what it takes to succeed in this industry.

6. "The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future" by Chris Guillebeau

Last but not least is this book by Chris Guillebeau. This book is an excellent tool for those just starting in the industry or looking for inspiration to forge their path. This book provides readers with various case studies and examples of how others have made it work differently. Guillebeau argues that you don't have to follow the traditional path and outlines how becoming your boss is a realistic goal for most people. 

Whether you are looking to scale up or find your niche, this book will help you understand the many possibilities involved in commercial real estate. This is just perfect for those looking to take their life in a new direction!

As you can see, many excellent books will help you learn more about the commercial real estate industry. These titles are some of our favorites, but many more are sure to pique your interest.
While these are not the only books you should have on your shelf, they are a great place to start! Whether you are looking for inspiration or finding your golden path, these books can help you learn how others have succeeded in the commercial real estate industry.

- F. Abhi